From content strategy to growth operations on TikTok Shop ↗
02 — TIKTOK SHOP

A sales journey on TikTok Shop.

Digiads ran a TikTok Shop sales campaign for mobile network Vietnamobile.

Client
Vietnamobile
Scope
TikTok ShopSales campaignVideo content
COMMERCE EXPERIENCE

Context

Bringing telecom products to a new commerce channel where customers are used to buying through video and live streams.

What Digiads did

  • Set up and ran a sales campaign on TikTok Shop
  • Used short videos to present products and plans
  • Planned offers stage by stage
  • Tracked orders and optimized based on data

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